Sketch

Iconography

A friendly, consistent icon family that makes complex insurance services easier to understand.

Services

  • Illustration
  • Graphic design
  • Visual design
Six blue insurance policy icons

( The approach )

Turning complex coverage into clear choices.

Designed in Sketch, this custom icon set transforms six insurance products into a clear and approachable visual system: Franchise Property, General Liability, Excess Liability, Property Preservation, Builder’s Risk, and Contractors Bond. Created for a multi-step policy-selection form, each icon helps users identify the right coverage at a glance. Consistent proportions, linework, and color create a cohesive family that makes a complex process feel simpler and more intuitive.

( The outcome )

A cohesive visual language that makes policy selection faster, friendlier, and easier to understand.

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